- 7 miles of uninterrupted, white sand beach. With hotels, restaurants, and bars along its stretch.
- It is all very laid-back - some say anything goes.
- It has nightly Reggae Concerts every night of the week. This cannot be found anywhere else in Jamaica.
- It has very friendly people that are willing to help and offer directions and information.
- It has a lot of Rasta. Rastas are people of local religion that has become very popular internationally. Bob Marley is their most popular. He is the undisputed King of Reggae Music. The Rastas are unique to most tourists as they wear their hair very long in the "Dreadlocks Style".
- To the west of the 7-miles white sand beach are Cliffs. As you travel along the West End Road, the Cliffs rise and continue to rise. The most famous place on The Cliffs is Ricks Cafe. It is said it is located at the furthest point west. The Cliffs has many caves and skydiving points. There are centers for big concerts. Many great Restaurants and bars are there too.
- Other Fun stuff: Horseback Riding , Picnicking on nearby islands, Fishing, Glass bottom boat rides, Scuba diving, golfing, Bird watching, Cycle Racing, Wonderful Craft Works to view, Night Clubs, Nude Section on the Beach, Hair braiding, massage etc.